CASE STUDY | June - October 2021

Beyond the Forecourt:

Casey’s Bean-to-Cup Rollout


“It has been a pleasure working with the JF team throughout the Bean-To-Cup project. This project was one of the top initiatives for Casey’s and it was completed expeditiously. In 4 short months, the JF team successfully completed the make ready work for 2721 machines in 1045 stores operating across 9 states. We have been thoroughly impressed with the professionalism, attention to detail, customer service, and communication. “

Taylor J. | Project Manager, Casey’s


Operating over 2,000 convenience stores across 16 states, Casey's General Stores, Inc. is known for specialty foods and has a reputation in the Midwest as a convenience store that supersedes fuel. In June 2021, Casey’s made the decision to rollout upgraded coffee bars for their java-loving customers.

JF Professional Services (JFPS) was then approached with a request to project manage sites and prepare them for the installations of state-of-the-art coffee grinding and brewing systems.



According to internal metrics, coffee consumption for Casey’s peaks from the Fall to Spring. The window of time to install 1,045 sites would require a rapid deployment timeframe, with multiple teams in various regions operating simultaneously to meet the deadline. The success criterion for this program was to complete all installations by the first week of October, or the entire Harvest Marketing Campaign would be jeopardized. 

Having to coordinate installations through 9 states, logistics would need to be precise. Resources would be comprised of a “make-ready” team, for which JFPS was responsible and secondary team to install the coffee machines. 

The question Casey’s initially had was: Would the JFPS Processes and Communication methodology that proved successful at the forecourt translate to the Bean-to-Cup program inside our stores?



JFPS enjoys unraveling tangled, complex, and challenging requirements. Segmenting the site list into priorities, regions and teams, the team began to build the requisite run-rate to hit the mark with weekly installs ranging from 21 to 25 sites per day.

During sudden situation changes, JFPS provided immediate solutions and responsed to every escalation was executed rapidly. The average time for an initial response to any issue was within an hour, and full resolution averaged less than 24 hours. They stayed on track and quality was maintained.

1. Casey BTC Machines
Casey BTC Bar



JFPS was able to successfully deliver the Bean-to-Cup program on time and on budget. Maintaining standards of excellence, we delivered a new, superior coffee experience for the store’s guests in time for the Harvest Marketing Campaign.

JFPS was able to correspond with the existing toolset Casey’s used. Customizing their existing solution, JFPS allowed Casey’s to access information from both companies in real-time, assisting their already robust communications.

Because of the team’s determination to provide accuracy, timeliness of communications and proven methodology, Casey’s was able to answer its own question – even before the successful conclusion of the program.

Yes! JF Professional Services process and communications translate seamlessly inside the store!



Proven methods to unravel multiple competing requirements


Real-time access to scheduling, escalations, and resolutions


History of rapid response and creative solutions for challenges


We pride ourselves on being the national leader while keeping a strong local presence. Whether you’re looking to upgrade your current facility or build a new one, we are equipped to handle projects of all sizes. All of our team members are professionally trained and specialize in the services they offer. Our partners can expect a customer-centric approach centered on adding value to the distribution, construction, service, training, and technology solutions we provide.


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